The Community Q&A feature was built in order to help users do four main things:
Just like the Social Push and Coupons features, Community Q&A acts as a marketing channel that drives both past customers and potential customers back to your site. When a visitor asks a question and you submit the question to your past customers, all these previous customers receive an email asking for their help. This is a subtle but powerful way to get them to come back to your site. When answers to your questions start rolling in, we email the visitors that asked the questions, driving them back to your site to make purchases.
Community Q&A acts as a communication channel between interested visitors and store owners which helps humanize the brand (“a real person behind the scenes that answers my specific questions”), drive engagement and increase word of mouth.
Generate more user-generated content
Both questions and answers from past customers are feedback for users and are shown on your product pages within the Q&A section of the Reviews Widget. In our new widget we will make it easy for visitors to share questions and answers to their social networks which will be a new source of traffic to your store.
Find your most loyal and helpful supporters
Community Q&A helps you leverage your past customers to help out potential customers which is not only very unique and powerful in the eCommerce space, but also allows you to build your own community of product experts. Your customers that reply to requests to answer questions on products they have bought are a highly engaged group of supporters, and the Community Q&A feature helps you find them.