URL Structure, Formatting, and Placement:
You may include a total of 2 links (active or inactive) in your article and one link in answer. This includes BOTH the article body and the Resource Box.
Maximum of 2 Self-Serving Links – You may include a maximum of two active or inactive self-serving links/URLs in your article.
A self-serving link is defined as a website that the author owns, controls, or has a vested interest in.
Maximum of 2 Non-Self-Serving Links – You may include a maximum of two active or inactive non-self-serving links/URLs in your article.
A non-self-serving link is a website that you do NOT own, control, or have an interest in which adds value to the article.
Reserve Self-Serving Links for the Resource Box – The best place for your self-serving links is in the Resource Box (below the Article Body). A maximum of one self-serving link is allowed in the Article Body.
Links Above the Fold – Do not add links above the fold, i.e. the first 1-3 paragraphs or the top half of the article body. Place any links you include within the article body beneath the fold. These links often look spammy and invite readers to click away before they get to the “meat” of your content.
Must Not have any HTML Style Attributes – Links should not use HTML to add style attributes to the link, URL, or anchor text link description. E.g. Authors are not allowed to add bold or italics tags around their links. These style attributes do not increase the SEO effectiveness of the link and are visually distracting to the reader.
Must Not use Smart Quotes – Links should not be formatted with Smart Quotes by using MS WORD.
Link Auto-Formatting – We will auto-format valid URLs included in your Resource Box. To ensure this happens properly, please format any URLs you wish to include without anchor text like this: http://Your-company-name.com
For more information on how to properly format your links see Link HTML.
Note: Links placed inside the article body will NOT be auto-formatted.
Website and Landing Page Content
Adult Content – Refrain from including links to adult-oriented websites, including but not limited to websites that include pornography, images of sex toys, or other adult-oriented sexual content.
Under Construction – Any URL you provide for the reader should be fully-functional. Do not link to websites that are under construction. To provide a positive user experience, any websites you link to from your article must be active and have content.
Link Content – Material displayed on links must not be inconsistent with our Editorial Guideline’s Content Guidelines for Articles (see sections 1.e, 1.f, 1.g, 1.j). E.g.: Articles may not advocate the use of PLR articles, so therefore links may not advocate the use of PLR articles.
Relevancy – Link pages must be relevant to the article topic. All links included with your article MUST provide the reader further value to the article. Further value can include (but is not limited to) a third-party analysis, an invitation to sign up for a newsletter concerning the topic of the article, or a blog with more content relevant to the article’s topic. Websites should not consist primarily of advertising or use more than one exit pop-up.
Quality Metric – All links should result in a positive experience for the reader. Provide links to websites with user-friendly navigation and quality content. A quality landing page builds your relationship with the reader. Links cannot direct readers to landing pages mainly comprised of advertisements and/or auction items.
Must be in English – The landing page of your link must display English language content.
Must Not Contain Files for Download – If you are offering a product available for download, you may include it on your landing page. Do NOT link directly to the download file. Your links MAY NOT contain a file to be downloaded of any type (E.g.: .PDF or .ZIP files).
Must Not be an Image File – We do not accept links to image files (E.g. .GIF or .JPG links).
Unethical or Questionable URLs – We do not knowingly allow any URLs that are banned by Google or which engage in questionable SEO practices.
Automated Link Checker and Malware Links – Avoid frustrating your readers by always linking to site that work. Broken links and links that bring up a Malware warning provide a poor user experience for readers, so test and re-test your links prior to submitting your article. In addition, to ensure a positive user experience, your website URLs will be continuously monitored throughout the life of your article by our sophisticated link diagnostic software. This software systematically tests links throughout our site to ensure they remain active and working.
Linking to Other Pages on AnswerBB.com – If you are writing articles in a series, you may provide easy navigation between articles by linking from one article to another. You are allowed to include links to other AnswerBB.com articles if they are in the same series as the article being linked from. This allows for easy access to other articles in the same series and results in a positive user experience. E.g. In Part 2 of an article, you may provide a link to Part 1 in the Resource Box for the reader’s convenience.
In addition, a link back to your Expert Author page will be added automatically as the source link of the article (see below). This page has a listing of your recent articles and your Author Bio. Please do not link back to other pages on AnswerBB.com.
RSS Feeds – The content on RSS feeds is constantly changing and may not always be relevant to the content in your article. To ensure the reader will always be directed to a site with related content, RSS feed links are not permitted.